Alex is a writer, editor and content strategist originally from Sydney, Australia. She has worked as a senior feature writer and arts editor for the Daily Telegraph newspaper, content manager for Sydney Theatre Company when it was under the direction of Cate Blanchett and Andrew Upton, and was part of the content team for a leading Broadway advertising agency in NYC. She now collaborates with a wide range of global organisations crafting content and messaging, and sometimes writes about food and travel.