Cindy Abrahams, professionally known as Shake It With Cindy (S.I.W.C), is based in Cape Town and operates and runs a brand activations company. As a certified personal trainer, Cindy conducts group exercise classes for various fitness clubs. Through her love and passion for dance, Cindy has run various community-based dance studios where women are able to gather together, socialise, burn calories, get their sweat glow on and tone up those bums and tums. Cindy has designed a simple, yet effect way for clients, individuals, teams or corporates, to get the best of both worlds through her portfolios of training guides and eating plans. Along with her Brand Activation staff, Cindy and her team are able to effectively communicate what a client’s brand has to offer and create the same level of excitement that the client has for their brand, with the respective target audience.