In today’s world of AI, hybrid work, and constant career shifts, a strong personal brand isn’t just for influencers. It’s for everyone who wants to be seen, valued, and remembered. Whether you’re a recent graduate, exploring a new role, returning to work, or ready to step up in your current career, this session will help you define and communicate your unique value with clarity and confidence.
You’ll learn how to uncover what truly sets you apart, craft a compelling personal value statement, and use digital platforms like LinkedIn to showcase your strengths authentically. Most importantly, you’ll discover how to reframe every part of your journey (including career breaks or pivots) into powerful assets that strengthen your personal story and brand.
Skills covered:
– Understanding what a personal brand really is (and why it matters for everyone)
– Crafting your personal value statement – Identifying unique strengths and credibility markers
– Turning “gaps” or career changes into strengths
– Building consistency across written, spoken, and visual communication
– Using digital platforms to amplify your message
About the presenter:
Kate Lalak is a speaker, facilitator, and founder of The Engine Room, with over 24 years of experience in corporate leadership, sales, and business coaching. She has negotiated multi-million-dollar deals and delivered hundreds of workshops to organisations ranging from global leaders like Microsoft to boutique businesses. Kate specialises in giving people easy, practical steps they can apply to any negotiation while shifting the mindsets and behaviours that drive real results. Her engaging, real-world approach empowers professionals at every career stage to communicate with confidence and get more of what they want.
Note: This is a small group session with interaction. It is only open to Golden Key Access Plus members and access is free with membership. To become an Access Plus subscriber, click here. Access Plus is an upgrade option, so you must first be a member of Golden Key before you can subscribe to Access Plus. To become a Golden Key member, click here.